Eugene Lee Yang is one of the most dynamic and influential figures in modern media. Best known as a filmmaker, writer, actor, and former member of The Try Guys, Eugene has built a reputation as a fearless storyteller who uses his platform to challenge stereotypes, explore identity, and advocate for diversity and inclusion. From his viral YouTube videos to his groundbreaking creative projects, Yang’s work continues to inspire millions around the world in 2025.
Early Life and Education
Eugene Lee Yang was born on January 18, 1986, in Pflugerville, Texas, to South Korean immigrant parents. Growing up in a predominantly white community, Eugene often struggled with cultural identity and belonging. However, these experiences deeply influenced his artistic vision and passion for representation.
He attended the University of Southern California (USC), where he studied cinema production at the School of Cinematic Arts. During his time there, he began experimenting with film as a tool for social commentary — a theme that would define much of his later work.
Career Beginnings
After graduating, Eugene began his career in film production and video creation, working with brands and digital media companies. His unique visual style — blending humor, social awareness, and cinematic storytelling — quickly gained attention.
His major career breakthrough came when he joined BuzzFeed Motion Pictures in 2013. As a producer, writer, and director, Eugene helped shape BuzzFeed’s video identity, producing viral hits that often explored gender norms, beauty standards, and identity politics.
The Try Guys Era
In 2014, Eugene co-founded The Try Guys alongside Keith Habersberger, Zach Kornfeld, and Ned Fulmer. The group became one of BuzzFeed’s most successful video franchises, with a focus on humor, vulnerability, and experimentation — whether trying on women’s underwear, learning ballet, or testing out extreme challenges.
Eugene stood out for his creative direction and artistic flair. His videos often had a deeper message about self-expression and inclusivity, showcasing his bold personality and advocacy for representation in entertainment.
In 2018, The Try Guys left BuzzFeed to form their own independent production company, 2nd Try LLC. This move allowed them to maintain creative control and expand their reach through YouTube and other platforms.
Eugene’s Solo Projects and Artistic Vision
While The Try Guys gave him widespread fame, Eugene has always been a multifaceted artist. In 2019, he wrote, directed, and starred in I’m Gay — a powerful short film and dance piece that served as his public coming-out statement. The video, which has millions of views, was praised for its emotional storytelling and cinematic excellence.
Since then, Eugene has continued to explore different artistic avenues:
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Film and TV: Working on original scripts and development projects highlighting Asian American stories.
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Writing: Authoring creative essays and contributing to discussions on race, identity, and the entertainment industry.
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Fashion and Art Direction: Collaborating with global brands that align with his advocacy for diversity and creative freedom.
In 2023 and 2024, Eugene also hinted at new independent film projects, showcasing his evolution from digital creator to auteur filmmaker.
Advocacy and Representation
Beyond his entertainment career, Eugene Lee Yang is known for his outspoken activism. He has used his platform to raise awareness about:
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LGBTQ+ rights
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Racial equality and anti-Asian hate
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Mental health and body positivity
His ability to blend advocacy with art has made him a role model for younger generations. He frequently partners with organizations supporting marginalized voices, using media not just for entertainment but as a form of empowerment.
Eugene Lee Yang in 2025: Current Endeavors
As of 2025, Eugene Lee Yang continues to evolve creatively. After stepping away from The Try Guys in 2023 to focus on solo projects, he has been working on:
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A feature film that explores Asian American family dynamics and identity.
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A docu-series highlighting stories of LGBTQ+ artists across the globe.
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Expanding his voice as a producer and activist, championing representation in Hollywood and online spaces.
He remains a prominent voice on social media, where he engages in discussions about art, equality, and the future of digital storytelling.
Cultural Impact and Legacy
Eugene’s impact extends beyond entertainment. He symbolizes a new era of creators who blend artistry, activism, and authenticity. His success has paved the way for greater Asian American visibility and helped normalize discussions about queerness, masculinity, and cultural pride.
In many ways, Eugene Lee Yang represents the modern creative — bold, unapologetic, and purpose-driven. His journey proves that media can be both meaningful and entertaining, serving as a mirror for social progress.
Personal Life
Eugene has often kept his personal life private, focusing instead on his art and advocacy. However, his openness about being gay and Asian American has made him a figure of courage and authenticity for many fans who see themselves in his story. He often credits his mother and family for their love and support, despite the challenges of growing up between cultures.
Awards and Recognition
Over the years, Eugene has received numerous accolades for his work:
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Shorty Award for Best YouTube Ensemble (The Try Guys)
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Streamy Award for Best Comedy Series
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GLAAD Media Award nomination for his contributions to LGBTQ+ representation
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Recognition from major media outlets like Variety, The Hollywood Reporter, and Time
His work continues to be studied in discussions of new media, identity, and digital storytelling.
Conclusion
Eugene Lee Yang’s story is one of creativity, courage, and transformation. From his early days at BuzzFeed to his groundbreaking work as an independent artist, he has consistently redefined what it means to be a creator in the 21st century.